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Business Area

We are moving beyond the outdated precious metals manufacturing
and distribution structure and focusing on structural innovation across
the entire precious metals market.

  • Jewelry MFG & sales

    We transformed the market,
    which previously relied on wired and
    in-person orders, by establishing
    a systematic computer network.

  • Online platform

    The "GOLDCHEAP" application
    provides real-time gold price
    tracking and direct
    purchase options

  • Offline distribution

    We established a precious
    metals franchise headquarters,
    a business area previously
    reserved for large corporations,
    and opened over 30 stores.

  • B2B service

    We are building a
    merchant-to-merchant service,
    becoming a trusted
    employee for retailers.

MAJOR BRAND

There is a blockchain-based precious metals trading platform called ‘GOLDCHEAP’, our own private brand ‘SOAVELA’, and a high-end brand called ‘VELABLACK’.
Additionally, we are developing a cosmetics brand called VELACHE, targeting overseas exports through the combination of jewelry and cosmetics.